THE GLOBALIZATION CURVE

HOW ML ACADEMY WORKS

MLA works with tech founders who aspire to be the next unicorn to establish their product in EMEA.

We often meet firms that have their sights set on breaking the European market, post-Series-B funding.

Watch the video below on the five crucial stages of the Globalization Curve.

It’s the model for ensuring your success in EMEA.

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THE THREE MODELS OF TECH INNOVATION

The nature of innovation and the life cycle of a successful tech start-up are well documented.

• The adoption curve
• The tech funding timescale
• The revenue timeline

All create a road map for a start-up with aspirations of becoming a global, commercial enterprise, ready for an acquisition, or even an IPO.

All three models sit on a simple X-Y axis of time and revenue. There are notable periods in the start-up lifecycle that are so universally experienced, they have become recognizable landmarks in their own right.

Founders and investors everywhere recognize both the ‘Valley of Death’ and ‘The Chasm’ as vital stages in the lifecycle of a tech firm.

WHERE GLOBALIZATION STARTS

Having become a commercially viable proposition for investors, many tech founders set the goal of becoming a global brand. Establishing a customer base in EMEA, (Europe, The Middle East, and Asia) is considered by many as the key to globalization.

This period in the lifecycle of a tech start-up is called the Enterprise Zone. The progression from being a commercially viable, investable product to becoming a globally recognized brand, with international blue-chip or enterprise clients, it’s typically the defining time of the successful tech founder’s story.

HOW GLOBALIZATION WORKS

The Globalization Curve demonstrates the five key stages of successfully establishing a tech brand in EMEA.  

The European market presents a totally new set of challenges that are different from that of the Adoption Curve.  

To make a tech product commercial, founders describe jumping ‘The Chasm’.

To establish a tech product in EMEA, firms have to cross an Ocean.

Post-Series-B funding, tech founders often have new, aggressive revenue targets to hit, and new investors to please.

The challenge is to establish the product quickly in a market where both the buyers and the regulations are totally new and different. Moreover, earlier successes and vital experiences gained in one market aren’t necessarily transferable to another.

CREATE THE ENTERPRISE CUSTOMER BASE YOU NEED, TO DRIVE GLOBAL RECOGNITION.

To gain more insights into the five key stages of establishing your product in EMEA, and how MLA supports tech firms to scale the Globalization Curve and establish themselves in Europe, read our blog or listen to our podcast. 

We share our experience and the stories of tech firms and founders that are already on the journey towards globalization.

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